Monday, May 20, 2013

SBC New Logo – Together We Wise

The spring meetings are in full swing for the Sun Belt Conference in Destin, FL, and they began the meetings in the Sun Shine State with bright colors. The Sun Belt Conference unveiled their new logo that will represent a new Sun Belt.

Sun Belt Conference New Logo 
Beginning June 1, 2013 the SBC will have a new logo as they welcome several new teams to the conference and will be made up of nearly a new look of members after the 2013 season. Georgia State, Texas State, Texas-Arlington will join in all sports on July 1st, and South Alabama football program will add their new fledging football program to the Sun Belt Conference as a full member. Sun Belt Conference will welcome New Mexico State, Georgia Southern, Idaho and Appalachian State in 2014. 

"The unveiling of our new logo comes after months of review of how we wanted to express the 'new' Sun Belt Conference," Commissioner Karl Benson said in a press release. "It is a very exciting chance for us to display the opportunity and optimism that exists in the Sun Belt Conference as we move forward."
The Sun Belt Conference is now empowered by a new brand identity that capitalizes on 4 key principles (AMBITIOUS, AUTHENTIC, LOYAL, and ADVENTUROUS). In addition, a new identity will represent the reinvigoration of the Sun Belt Conference brand through several points of uniqueness:

1. The chosen identity highlights the sun as a powerful and iconic expression for the conference that suggests unity, strength, promise and ambition. 

2. The individual parts of the icon combine to create a unified whole and represent strength in togetherness; a foundational value at the core of the Sun Belt Conference brand. 

3. The band of blue across the diameter of the icon symbolizes the Sun “Belt” region, while dually creating the feeling of a sun breaking the horizon at the dawn of a new day.

The Sun Belt Conference as unveil their new motto: "Together We Rise" 

We all are hoping for a brighter future in the Sun Belt Conference as we move forward. As the spring meetings continue through media day Wednesday, I will continue to keep you informed and bring you all the updates.