The spring
meetings are in full swing for the Sun Belt Conference in Destin, FL, and they
began the meetings in the Sun Shine State with bright colors. The Sun Belt
Conference unveiled their new logo that will represent a new Sun Belt.
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| Sun Belt Conference New Logo |
Beginning
June 1, 2013 the SBC will have a new logo as they welcome several new teams to
the conference and will be made up of nearly a new look of members after
the 2013 season. Georgia State, Texas State, Texas-Arlington will join in all
sports on July 1st, and South Alabama football program will add
their new fledging football program to the Sun Belt Conference as a full
member. Sun Belt Conference will welcome New Mexico State, Georgia Southern,
Idaho and Appalachian State in 2014.
"The
unveiling of our new logo comes after months of review of how we wanted to
express the 'new' Sun Belt Conference," Commissioner Karl Benson said in a
press release. "It is a very exciting chance for us to display the
opportunity and optimism that exists in the Sun Belt Conference as we move
forward."
The Sun Belt Conference is now empowered by a new brand
identity that capitalizes on 4 key principles (AMBITIOUS, AUTHENTIC, LOYAL, and
ADVENTUROUS). In addition, a new identity will represent the reinvigoration of
the Sun Belt Conference brand through several points of uniqueness:
2. The individual parts of the icon combine to create a unified whole and represent strength in togetherness; a foundational value at the core of the Sun Belt Conference brand.
3. The band of blue across the diameter of the icon symbolizes the Sun “Belt” region, while dually creating the feeling of a sun breaking the horizon at the dawn of a new day.
The Sun Belt Conference as unveil their new motto: "Together We Rise"
We all are hoping for a brighter future in the
Sun Belt Conference as we move forward. As the spring meetings continue through
media day Wednesday, I will continue to keep you informed and bring you all the
updates.
