The
Sun Belt Conference and XOS Digital, Inc. announced on Monday an exclusive agreement for
XOS to provide technology enabled sponsor activation and digital network
services. The seven-year partnership was announced Monday by Sun Belt
Conference Commissioner Karl Benson and XOS Digital’s CEO Chris McCleary.
XOS
will launch and manage the Sun Belt Digital Network, enlist and manage the
official corporate sponsors of the conference, and implement the XOS Integrated
Sponsor Activation PlatformTM on Aug. 1, 2012, marking a first in collegiate
sports marketing. The Sun Belt Digital Network will provide the Sun Belt
community with video-centric offerings including an officially branded website,
applications for mobile, tablet and Smart TV, an OnDemand Game Store, affiliate
digital video players and live streaming of Sun Belt games and events.
“This
is an important step for the Sun Belt Conference as our partnership with XOS
will result in a significant increase to our digital footprint,” said Karl
Benson, Sun Belt Conference Commissioner. “This agreement provides all the
necessary resources to connect our brand to our audience and it will help
entice sponsors.”
Last
month, XOS also announced the Sun Belt Conference as the first in collegiate
sports to use a multi-channel HD replay system for football. XOS Digital
developed the system using the core multi-channel technology found within its
Hurricane slow-motion instant replay system, which college teams use for
in-venue live production.
